ShelfAndFile (Aurore Huberty) – Portfolio of Works & Showcases

This poster was created for the Weltformat Newcomer Award, focusing on the theme of "Start Now." Selected as one of 20 posters exhibited in Lucerne, the design is centered around the iconic power symbol, originally used in early computers to represent the transition between on and off states. In this interpretation, the symbol is reimagined to signify the beginning of a project or the start of something new.

Accompanied by the bold typography of the word "Now", the poster encourages immediate action and forward momentum. Featuring vibrant, acidic colors and an organic typeface, the design conveys both depth and movement, creating an engaging visual experience that captures the urgency and energy of starting something new.