ShelfAndFile (Aurore Huberty) – Portfolio of Works & Showcases
M. Horse Race Balloon Poster, for Weltformat Newcomer Award
Graphic Design, Poster Design
2022, (CH)
895x128mm (F4)
This poster was created for the Weltformat Newcomer Award, focusing on the theme of "Speed." Selected as one of 20 posters exhibited in Lucerne, the design draws inspiration from the work of renowned photographer Eadweard Muybridge, known for capturing the successive phases of motion, particularly with his iconic horse series.
In this project, We reinterpreted the concept of movement in a contemporary style, using abstract, brightly colored balloons in the sky to symbolize perpetual motion, reminiscent of the energy found at a funfair. The playful, dynamic imagery serves as a modern twist, subtly evoking a sense of nostalgia while appealing to the viewer’s inner child.
2022, WeltFormat Newcomer Audience Award (CH).
2022, WeltFormat Graphic Design Festival (CH).